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Remember when beer was just beer?
Why is everything trying to be something else?
May 29
1
1
CASA J Tequila: The nine-year mission to bottle a memory
Luxury tequila, slow-roasted in Jalisco.
May 21
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Margaret Kerr-Jarrett
3
1
2
NEWBIES: Field Trip – a THC spirit that understands the power of restraint
Quiet, calm, confident. This is a brand that knows exactly how to get its message across.
May 14
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Emma Louise Tucker
2
1
The gateway, not the gatekeeper: how No Sleep Beverage is rebuilding Nine Banded Whiskey
A conversation with Charlie Rodman, CMO of No Sleep Beverage, on why they are betting on a bourbon looks less like a leather library and more like an…
May 6
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Margaret Kerr-Jarrett
1
1
Happy hour: Pre-gaming is the move
Are people drinking less, or are they just more strategic? Bev/alc brands are tapping into the pre-going-out moment, with novelty, small sizes and high…
May 1
1
April 2026
The chaos brands are winning
Alcohol brands, why so serious? Your competitors definitely aren’t…
Apr 28
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Emma Louise Tucker
2
1
2
Olujo: the bottle is the strategy
This tequila brand has committed to craft at a level that's hard to compete with
Apr 21
1
NEWBIES: Cueva Nueva – bringing la hora del vermut to the world
Is Spanish vermut’s philosophy of slow living, deeply and carefully enjoyed, about to have its moment?
Apr 14
•
Emma Louise Tucker
3
1
NEWBIES: Esther – not your usual rum brand
“We’re not really riding on any trend,” says Esther co-founder Emunah Winer. “We are the disruptor brand.”
Apr 7
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Emma Louise Tucker
5
3
March 2026
Happy hour: your next beer is a puff of air
Zero calories, zero sugar, zero alcohol, zero flavour? Are drinks brands forgetting why people drink in the first place?
Mar 27
2
2
Sake is a big challenge – and a big opportunity
The sake brands are coming, and drinkers in the west are ready to be persuaded.
Mar 25
•
Emma Louise Tucker
1
Behind the curtain at The New Rules: how we can help you
We own a design agency. We run The New Rules. We’ve co-founded a tequila. We founded a rum. We can help you, too.
Mar 19
•
Margaret Kerr-Jarrett
2
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