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NEWBIES: Mother's Milk: anti-hangover cocktails in a can
“Hydration is HOT right now,” says Kristie Kish, who together with co-founder Jennifer Roman-Matito is building a RTD coconut water cocktail brand for…
14 hrs ago
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How the agency Young Jerks built the Mr Black brand
Part serendipity, part genius, and a founder that was prepared to be provocative
Mar 3
4
February 2026
Happy Hour: What next for Brewdog?
THC drinks, fizzy red wine and sake are on the up. Meanwhile the future of the ‘original’ indie craft beer brand looks rocky.
Feb 27
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Why Velocity is the New Valuation
A conversation with Angel Investor Emile Ward. (Founders: this one's for you)
Feb 24
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Margaret Kerr-Jarrett
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IESSI has what so many non-alc brands lack: complexity
This is a brand with true depth of flavor and a commitment to design that very few others can match.
Feb 18
1
Alcohol as cultural technology: the 13,000-year case
My interview with author, professor, and philosopher Edward Slingerland on the evolution of trust and the magic of the short-circuited brain.
Feb 13
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Margaret Kerr-Jarrett
5
2
NEWBIES: JIN JIN – building out the next non-alc category
Put down your alcohol-free beer, your adaptogen soda, and your de-alcoholised wine: enzymatic cordial JIN JIN is bringing the delights of fermentation…
Feb 10
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Emma Louise Tucker
2
The non-alc buzz can’t last forever
Huge potential for growth, masses of investment, buckets of enthusiasm… the non-alc sector is booming. We asked Dry Atlas co-founder Victoria Watter how…
Feb 3
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Emma Louise Tucker
1
January 2026
Happy Hour: do brands still love Dry Jan?
Is it just us, or has some of the enthusiasm waned? And what's going on in the marketing teams of heritage bev/alc brands?
Jan 30
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🚨Open for controversial wine commentary 🚨(aka, how Gratsi is building a new kind of premium) -- -- report excerpt
Gratsi is everything a modern consumer wants from a wine brand: simple, easy, enjoyable.
Jan 27
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Margaret Kerr-Jarrett
2
How to build a brand: Madre Mezcal – natural, authentic community -- report excerpt
Madre Mezcal was born from founders steeped in art, fashion, music, interior design, and storytelling, and that background has shaped the business from…
Jan 21
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Margaret Kerr-Jarrett
4
REPORT: The New Rules of Brand Building in Beverage & Alcohol - 2026
Interviews and insights - with the most innovative names in beverage today.
Jan 14
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Margaret Kerr-Jarrett
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