Welcome to The New Rules.
Here we delve into what it takes to build culture relevance in beverage today. We call that brand building. Its a topic as wide as it is deep.
What causes someone to pick up a drink off of a shelf? Or order it off a menu? What makes someone keep drinking something for months, years, a lifetime? What connects someone to a certain beverage beyond the flavor - what is that line and how do we draw it?
Join us as we explore this liquid world and the brand worlds being built around it.
Whether you are in beverage, building a brand, work in design, or are or simply fascinated with how this industry works, New Rules gives you:
> Founder and expert interviews
> Newbies spotlights of brand new brands
> Features that dive deep into the trends shaping beverage today
> Our very own hot takes 🔥
About Your Host
My name is Margaret Kerr-Jarrett and I own a branding agency called Nihilo, co-founded a tequila called Casa Malka, and am now building my own rum brand, Esther. Before any of that, I was a writer: a journalist, a poet, a curious person. I came into this industry by chance and have been completely captivated ever since.
Beverage is one of the cornerstones of human culture. Drinking is something we do every single day. The way we drink, what we drink, and who we drink with is a topic as broad as human history itself. We’re learning as we go and are thrilled to have you along for the ride.
Talk to us.
Want to connect? Have an idea for a feature? We love to chit chat, as you may have noticed.
hi@nihilo.agency
@nihilo.agency.
Cheers,
