Love the curatorial approach here, breaking things down by mood and occasion rather than just category. The section on bitters especially caught my eye since it really highlights how the aperitivo wave is finally catching on outside major cities. I ended up trying Faccia Brutto after a frend recommended it last year, and that balance of complexity with approachability is kinda rare in the amaro space.
Thanks for commenting! It really does feel people are going more for mood or vibe or occasion than just traditional pairings and choices. Faccia Brutto is really doing something unique for Amaro in the US. Stay tuned for our 2026 New Rules of Brand Building in Bev/Alc report coming out in January where we feature an entire interview with Faccia Brutto founder!
Love the curatorial approach here, breaking things down by mood and occasion rather than just category. The section on bitters especially caught my eye since it really highlights how the aperitivo wave is finally catching on outside major cities. I ended up trying Faccia Brutto after a frend recommended it last year, and that balance of complexity with approachability is kinda rare in the amaro space.
Thanks for commenting! It really does feel people are going more for mood or vibe or occasion than just traditional pairings and choices. Faccia Brutto is really doing something unique for Amaro in the US. Stay tuned for our 2026 New Rules of Brand Building in Bev/Alc report coming out in January where we feature an entire interview with Faccia Brutto founder!