Really sharp breakdown of the Brewdog situation. The deeper issue isn't just the controversies; it's that "anti-establshment craft beer" has become its own establishment, and Brewdog lost the counter-cultural edge that made the brand compelling in the first place. I worked in brand strategy for a few years and watched similar brands struggle once the mainstream caught up. Finding genuinely new distinctions in a now-crowded craft category is harder than most acquirers probaly anticipate.
Very astute comment - thanks for sharing! I walked by a Brewdog bar in the Columbus, OH airport this morning and saw a few people having beers at 10AM. But the bar itself ... it felt very generic and corporate. I didn't feel any soul there. I wasn't intrigued.
Really sharp breakdown of the Brewdog situation. The deeper issue isn't just the controversies; it's that "anti-establshment craft beer" has become its own establishment, and Brewdog lost the counter-cultural edge that made the brand compelling in the first place. I worked in brand strategy for a few years and watched similar brands struggle once the mainstream caught up. Finding genuinely new distinctions in a now-crowded craft category is harder than most acquirers probaly anticipate.
Very astute comment - thanks for sharing! I walked by a Brewdog bar in the Columbus, OH airport this morning and saw a few people having beers at 10AM. But the bar itself ... it felt very generic and corporate. I didn't feel any soul there. I wasn't intrigued.