Lots of drink brands have been saying it feels less of a thing this year.
And it just generally does because as you suggest there’s more awareness of being mindful all year round, that you can now find a drink to suit the moment or how you feel. Hence the rise of Damp January
Lots of drink brands have been saying it feels less of a thing this year.
And it just generally does because as you suggest there’s more awareness of being mindful all year round, that you can now find a drink to suit the moment or how you feel. Hence the rise of Damp January
"Being mindful all year round" sums it up well.
Thank you! And yes..so curious where these Franen-drinks will take us...