Behind the curtain at The New Rules: how we can help you
We own a design agency. We run The New Rules. We’ve co-founded a tequila. We founded a rum. We can help you, too.
How to work with us
We started The New Rules a year ago to dissect what it takes to build a brand in the modern bev/alc landscape. It’s been a wild ride, and while many of you know us through your inbox, you might not know that this platform is powered by Nihilo, our brand advisory and agency.
The most common question we get is: “Can you help us build our brand?”
The short answer is: We are not currently taking on full-scale, ground-up branding projects.
What we do offer is a few “New Rules” ways to work with us:
Advisory & Hourly Consulting: High-impact sessions on positioning, GTM strategy, messaging, or design direction. Think of us as your external “Head of Brand” for an hour or a day.
A La Carte Creative: Specific, tactical executions for when you have the vision but need the polish. This covers pitch decks, copywriting, social templates, and print collateral.
Training & Speaking: Workshops or keynotes for teams and industry events. We translate our research and "New Rules" insights into actionable sessions on the current state of the bev/alc market.
Interested? Reach out! hi@nihilo.agency
Cheers,
Margaret, Emunah, and the TNR team.